How to Design an Effective Lawn/Street Sign
As Spring is finally in the air, for the rest of the season, we hope, We’ll be seeing a lot of lawn signs popping up.
To get your sign noticed, there are a few key information you need to know, and if you don’t feel like it, we’ll be happy to do it for you.
Make sure the dimensions of your file are 18″ x 24″
This shouldn’t need much explaination. The standard lawn sign is 18″ x 24″. If you want a specialty size or a die-cut, then you’ll have to check with your printer to see what options they offer.
Keep Information to a Minimum
Like bilboards, lawn signs will be primarily seen by people driving. General regulations on a bilboard tells designers they shouldn’t have more than 6 words on their sign. Lawn signs are smaller and need to cut back on extra information even more. Save all of your copy to put in your pamphlets or pedestiran postsers.
Make sure you only print what is absolutely necessary. If it’s not essential to what you are advertising, do not put it on your sign.
Large Font is Key
You want to catch attention and get your message to the public. The bigger your font and imagery is on your sign, the more likely it will do its job. When you can’t afford a massive sign, you can still get your font large enough to attract attention – this is another reason why you should keep information to a minimum. The less copy needed, the more space for your attention grabber and Call To Action.
Use Bright Colors
While a white background with bright colors can work, white becomes dirty easily and, once it gets dirty, it becomes extremely hard to spot from the side of the road. Utilizing full color printing will optimize the success of your sign. Bright colors are quicker to catch peoples’ eyes, therefore by using bright colors you’re more likely to have your information read by people that are driving by.
